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(0)Roy H Williams
Author
Publisher
Vanguard Press
Language
English
Formats
Description
Politics, manners, humor, sexuality, wealth, even our definitions of success are periodically renegotiated based on the new values society chooses to use as a lens to judge what is acceptable. Are these new values randomly chosen or is there a pattern? Pendulum chronicles the stuttering history of Western society; that endless back-and-forth swing between one excess and another, always reminded of what we left behind. There is a pattern and it is...
Author
Publisher
Bard Press
Pub. Date
1999
Language
English
Description
In 100 chapters full of wit, wisdom and uncommon good sense, Secret Formulas conjures up more of the Wizard's provocative observations on advertising, business, and life that won The Wizard of Ads 1998 Business Book of the Year Award-only this time, the book has nuts, bolt, and even more bite!
The Wizard's secret formulas will show you:
• How to find a champion to sell your ideas
• Why targeting your market can be a big mistake
• How...
Author
Publisher
Bard Press
Pub. Date
1998
Language
English
Description
With the knowledge of a seasoned business consultant and the warmth and wit of a natural storyteller, the Wizard will help you to:
• multiply the effectiveness of your advertising
• understand the tug-of-war between intellect and emotion
• plant a mental trigger in the mind of your customer
• create totally new concepts from combinations of old ones
• see the opportunities around you
• avoid the danger of overchoice
• escape...