Introduction: What's your platform?
Part One: PLATFORM Ready. PLATFORM BASICS. 1. Become Visible
NICHE DEVELOPMENT. 4. Handle the Truth
5. Cultivate Your Expertise
6. Craft Your Niche (for Fiction Writers)
AUDIENCE IDENTIFICATION. 7. Meet Your Readership
8. Align With Your Audience
THE WRITE ATTITUDE. 10. Delve Into Integrity
12. Ditch Your Resistance
MISSION ACKNOWLEDGMENT. 13. Act From Passion
Part Two: PLATFORM Set. 16. Join In
20. Step Outside Your Comfort Zone
23. Get Articles in Print
Part Three: PLATFORM Grow. 25. Name Game
32. Tally Up Testimonials
34. Hang Your Web Shingle
35. Relay the Latest News
Afterword: An Inside Job.
