From the Book - First American edition.
2. From management to sport management
Management development and interpretation
Sports management and specifics
Manager as a key person in a sports club
Strategic management process and application to sports environment
3. Sport and sport environment
Definition of sport and sports industry
Individual and team sport
Non-profit/voluntary sector
Professional/commercial sector
Case study: public sector-small country sports policy
Case study: non-profit sector-soccer and politics
Case study: commercial sector-NHL expansion
Sport culture role and development
Case study: foreign players impact on success in soccer
Sports organization funding
Broadcasting rights and TV contracts
Sport cooperation and management
4. Sustainable management of sports organizations
Stakeholder involvement model recommendations
Case study: sports clubs-stakeholder relations in the USA
Setting objectives for sustainability
Strategic management process and bottlenecks
Case study: study clubs demise cause
Case study: start up club strategic management
Strategic management process principles