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Author
Language
English
Formats
Description
"Graphic Design School" is a foundation course for graphic designers working in digital media, print, and moving image. Practical advice on all aspects of graphic design -- from understanding the basics to devising an original concept and creating successful finished designs. -- From publisher's description
Author
Language
English
Formats
Description
One of the seminal texts of graphic design, Paul Rand's Thoughts on Design is now available for the first time since the 1970s. Writing at the height of his career, Rand articulated in his slender volume the pioneering vision that all design should seamlessly integrate form and function. This facsimile edition preserves Rand's original 1947 essay with the adjustments he made to its text and imagery for a revised printing in 1970, and adds only an...
Author
Publisher
Wiley
Pub. Date
2012
Language
English
Formats
Description
A complete guide to freelance graphic design--created specifically for design students
Why wait until you graduate? Freelancing is a great way to jumpstart your career in graphic design. It lets you apply what you've been learning in school, close the gaps in your education with real-world experience, enhance your portfolio--and make a little money at the same time.
A Graphic Design Student's Guide to Freelance: Practice Makes
...Author
Language
English
Formats
Description
"Graphic design is frequently thought of as a purely decorative effort. Yet these efforts can be responsible for shocking impacts on natural resources just to produce a barely-glanced-at catalog or mail piece. Sustainable Graphic Design: Tools, Systems, and Strategies for Innovative Print Design helps designers view graphic design as a holistic process. By exploring eco-conscious materials and production techniques, it shows designers how to create...
Author
Language
English
Formats
Description
From the first steps of starting out up through succeeding as a professional, Fleishman's newest guide navigates how illustration ties concept and technique. From advice on education and finding the right state of mind, through opening shop and finding the right venue, Starting Your Career as an Illustrator is a bit of a technical how-to, something of a business book, certainly an inspirational work, definitely a professional overview, even
...Author
Publisher
Princeton Architectural Press
Language
English
Formats
Description
Shaughnessy combines practical advice with philosophical guidance to help young professionals embark on their careers in graphic design.
"Published to instant acclaim in 2005, our best selling How to Be a Graphic Designer without Losing Your Soul has become a trusted resource for graphic designers around the world, combining practical advice with philosophical guidance to help young professionals embark on their careers. This new, expanded edition...
Author
Language
English
Formats
Description
Technology has sent shockwaves of change through the world of commercial art. Digital illustration and design, online portfolio sites, and the proliferation of stock art have radically changed the way that illustrators and graphic designers work. What has not changed, however, is the wealth of illustrators and graphic designers hoping to turn their talent into freelance success. More than ever, artists face questions such as how to get started, how...
Author
Series
Language
English
Formats
Description
"Everything you need to know to run a profitable and satisfying graphic design business from your home. From estimating start-up costs and finding customers to setting prices and taking your business online, this comprehensive guide provides down-to-earth advice on every aspect of setting up and running a thriving home-based graphic design business."--Back cover.
Author
Series
Language
English
Formats
Description
This guide breaks down the business of graphic design and provides an insightful look at every stage of a career. Topics covered include education, building a portfolio, financial planning and organization, branding and self-promotion, finding clients, successful marketing techniques, design software and hardware, workspace and time management, and maintaining the equilibrium of personal and professional life.
Author
Language
English
Formats
Description
From the lost art of show-card writing and the tumultuous days of guerrilla magazine publishing to the latest in electronic leaflet design and hot magazine covers, acclaimed graphic designer and author Steven Heller provides dozens of stunning examples of how graphic design has transformed from a subset of pop culture to a cultural driving force on its own.
Author
Publisher
Allworth Press
Language
English
Formats
Description
General small-business advice just doesn't work for a graphic design business. What graphic designers need is The Graphic Design Business Book, packed with directly relevant strategies for creating a business plan, managing a studio, presenting portfolios, marketing on the Web, keeping clients happy, and more, including sample contract forms and listings of professional organizations all contributed by experts in their fields. Every graphic designer
...Author
Language
English
Formats
Description
Author and design expert Steven Heller has revisited and revised the popular classic Design Literacy by revising many of the thoughtful essays from the original and mixing in thirty-two new works. Each essay offers a taste of the aesthetic, political, historical, and personal issues that have engaged designers from the late nineteenth century to the present--from the ubiquitous (the swastika, antiwar posters) to the whimsical (MAD magazine parodies)....
15) Paul Rand
Author
Series
Language
English
Formats
Description
Best-known for his corporate brand logos and art direction, Paul Rand (1914–1986) transformed commercial art from craft to profession, introduced European design standards to American commercial art, influenced the look of advertising and book design, and altered the ways in which major corporations including IBM, UPS, and Westinghouse did business. His adherence to a strict design form in his work for corporate clients was balanced by a playful...
Author
Publisher
Yale University Press
Language
English
Description
"Now in its third edition, this acclaimed survey explores the evolution of graphic design from the 19th century to the present day. Following an exploration of design's prehistory in ancient civilizations through the Industrial Revolution, author Stephen J. Eskilson argues that modern design as we know it grew out of the influence of Victorian-age reformers. He traces the emergence of modernist design styles in the early 20th century, examining the...
Author
Language
English
Formats
Description
The authors explain the key concepts of visual language that inform any work of design, from a logo or a letterhead to complex websites. Through visual demonstrations and concise commentary, students and professionals explore the formal elements of two-dimensional design, such as point, line, plane, scale, hierarchy, layers, and transparency.--
19) Graphis annual
Publisher
[publisher not identified]
Pub. Date
1953-1987.
Language
English
Description
A survey of graphics in advertisements, booklets, editorial design, annual reports, book jackets, trade magazines and magazine covers, calendars, trade marks, letterheads, packaging, record covers. Concepts, ideas and technical solutions for design problems. Inspiration to everyone in advertising and visual communication. Best collection of advertising and editorial art of its time from collections all over the world of graphics.
From 1952 to 1986,...
Author
Language
English
Description
"This User Friendly Guide Offers a clear and comprehensive review of the types of careers available to today's graphic and new media designers. Drawing on years of experience at the top of the field, Steven Hellet covers the major design industries--web, television, film, and publishing--as well as advertising, corporate, editorial, and other key design disciplines. This Fourth Edition has been fully updated and newly designed to include contemporary...