"How could General Electric-perhaps America's most iconic corporation-suffer such a swift and sudden fall from grace?"-- Since its founding in 1892, General Electric has been more than just a corporation: it was job security, a solidly safe investment, and an elite business education for top managers. GE electrified America, from lightbulbs to turbines, and became fully integrated into the American societal mindset as few companies ever had. And...

When Lara opens up a medical practice in a small town, the local oil tyrant plans to ruin her business--unless she can find the secret to destroy his empire.

"The dramatic rise--and unimaginable fall--of America's most iconic corporation by New York Times bestselling author and pre-eminent financial journalist William D. Cohan. No company embodied American ingenuity, innovation, and industrial power more spectacularly and more consistently than the General Electric Company. GE once developed and manufactured many of the inventions we take for granted today, nearly everything from the lightbulb to the jet...

Ariel Ezrachi and Maurice E. Stucke explain why this is happening and what we can do to reverse it. While many distrust the Big-Tech Barons, the prevailing belief is that innovation is thriving online. It isn't. Rather than disruptive innovations that create significant value, we are getting technologies that primarily extract value and reduce well-being. Using vivid examples and relying on their work in the field, the authors explain how the leading...

"Pouring yourself into a single full-time job is the riskiest move you can make. Your parents’ advice to focus on one career path? It doesn’t work anymore, for reasons ranging from recessions to student loan debt, the gig economy, climate disasters, and a global pandemic (to name a few). We need a dramatically different relationship with work, one that allows us to define ourselves beyond our paid labor. The answer? A Portfolio Life. An anti-hustle,...

"Barons is the story of seven corporate titans, their rise to power, and the consequences for everyone else. Take Mike McCloskey, Chairman of Fair Oaks Farms. In a few short decades, he went from managing a modest dairy herd to running the Disneyland of agriculture, where school children ride trams through mechanized warehouses filled with tens of thousands of cows that never see the light of day. What was the key to his success? Hard work and exceptional...

"In Problem Hunting: The Tech Startup Textbook, Brian Long offers a tactical approach to building a tech company based on his experience growing a multi-billion dollar software business and selling another business to Twitter for nine figures. This is a daily playbook that any budding entrepreneur will return to over and over again as a reference when building their business. Problem Hunting is broken down into chapters giving simple, step-by-step...

"Leading innovation expert Alec Ross explains what's next for the world, mapping out the advances and stumbling blocks that will emerge in the next ten years--for businesses, governments, and the global community--and how we can navigate them. Ross highlights the best opportunities for progress and explains why countries thrive or sputter. He examines the specific fields that will most shape our economic future over the next ten years, including cybercrime...

One Voice, United Efforts, and a Social Mindset
​The Corporate Social Mind introduces a new cultural and strategic approach to social issue engagement by companies. Today's social issues require a different mindset—one that builds on the expertise of both corporate social responsibility and marketing teams to achieve impact and public/consumer action for social change. This book helps corporate leaders design approaches...

Addresses all aspects of turning a creative interest into a profitable business, covering business planning, licensing, budgeting, time management, and legal issues.