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1) How clients buy: a practical guide to business development for consulting and professional services
Author
Language
English
Formats
Description
"A survival guide for every services professional, this book helps you up your game by schooling you in the secrets of finding, connecting with, and building lasting professional relationships with the clients you want and deserve. And you won't have to become a pitchman, social media expert, road warrior, or marketing whiz to do it. Brimming with sage advice, priceless insights, and practical guidance, this book is for services of every stripe......
Author
Publisher
Atlantic Pub. Group
Pub. Date
c2008
Language
English
Description
Many books are written on how to attract more business for retail stores or new products, but this is the only book written for the small business service provider. Whether you are an attorney, doctor, accountant, consultant, personal trainer, insurance agent, Web or computer consultant, graphic designer, dentist, landscape or pool caretaker, professional cleaner, wedding planner, tree trimmer, caterer, or pet sitter, this book is for you. The truth...
Author
Publisher
Content Marketing Institute
Pub. Date
©2012
Language
English
Description
"Brandscaping uncovers how unconventional content partnerships lead to unparalleled marketing success. You'll learn how to bring together like-minded brands and undiscoverd talent to create content that increases demand and drives sales. Brandscaping is a big, infectious idea designed to be embraced by C-suite executives and implemented by savvy marketing professionals."--Back cover.
Author
Publisher
Nicholas Brealey Pub
Pub. Date
2012
Language
English
Description
Celebrities, entertainers, star athletes, and corporate icons have branded their way to the top and the author explains how to leverage the power of a personal brand, harness one's own potential, and take charge of one's career.
Author
Publisher
John Wiley & Sons
Pub. Date
©2005
Language
English
Description
"The Professional Services Firm Bible is a comprehensive, sophisticated guide to every aspect of operating all types of mid-sized professional services firms - from law and accounting firms to consulting, real estate offices, and marketing companies. Focused primarily on growing firms with several to hundreds of professionals, it presents a wealth of expert advice for firm partners and managers who want to dramatically improve their business and keep...
Author
Publisher
Kogan Page
Pub. Date
2015.
Language
English
Description
"Marketing in professional services and consulting businesses (law, accounting, property, management consulting, project management, engineering, technical services, etc.) has progressed significantly in recent years. It is now seen as a major contributor to attracting and retaining clients, building a successful brand, and growing revenue and profit.Professional Services Marketing Handbook covers key issues in business development, operations, and...
Author
Publisher
Wiley
Pub. Date
c2011
Language
English
Description
"How engaging technology and relationships can help you stand out, attract business and achieve a more dynamic professional lifeThe technological landscape has reshaped the way white collar workers cultivate and promote their businesses. The Transformation of Professional Services is an engaging look at how licensed experts are adapting to today's dynamic economic environment.From Ari Kaplan?a recognized advisor on business and career development?The...
19) The professional's guide to business development: how to win business in the professional services
Author
Publisher
Kogan Page
Pub. Date
c2013
Language
English
Author
Publisher
Wiley
Pub. Date
©1997
Language
English
Description
"While finding and keeping a core group of clients remains the bread and butter of any consultant's business, doing so is far from simple in a field that's becoming increasingly crowded and competitive. Today, as the result of drastic shifts in the landscape - information technology, virtual organizations, telecommuting - targeting and attracting clients is a greater challenge than ever. To help you meet that challenge head on, Marketing Your Consulting...
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