When Fortune 500 companies need to reenergize or reinvent a lagging brand, they call Steve Stoute. In addition to marrying cultural icons with blue-chip marketers, Stoute has helped identify and activate a new generation of consumers. He traces how the "tanning" phenomenon raised a generation of black, Hispanic, white, and Asian consumers who have the same "mental complexion," based on shared experiences and values. This consumer is a mindset--not...

"The American Book Award winner, now completely adapted for a young adult audience! From award-winning author Jeff Chang, Can't Stop Won't Stop is the story of hip-hop, a generation-defining movement and the music that transformed American politics and culture forever. Hip hop is one of the most dominant and influential cultures in America, giving new voice to the younger generation. It defines a generation's worldview. Exploring hip hop's beginnings...

"Rap may be the most revolutionary development in poetry over the past forty years, yet its originality is hidden in plain sight. Often overshadowed by the beat, bluster, and hype surrounding the music, lyrics are the heart of hip hop. Book of Rhymes explores America's least-understood poets by unpacking their complex craft and according them the respect they deserve as lyricists. Examining the language and techniques of hip hop's most memorable artists,...

"Tracing the careers of hip-hop's three most dynamic stars, this deeply reported history brilliantly examines the entrepreneurial genius of the first musician tycoons: Diddy, Dr. Dre, and Jay-Z"--Amazon.com.

In the late 1980s, gangsta rap music emerged in urban America, giving voice to—and making money for—a social group widely considered to be in crisis: young, poor, black men. From its local origins, gangsta rap went on to flood the mainstream, generating enormous popularity and profits. Yet the highly charged lyrics, public battles, and hard, fast lifestyles that characterize the genre have incited the anger of many public figures and

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"Decoded ... a collection of lyrics and their meanings that together tell the story of a culture, an art form, a moment in history, and one of the most provocative and successful artists of our time-."--Jacket.

Clipse, Cypress Hill, Nelly, Public Enemy, Remy Ma, Schoolly D, A Tribe Called Quest, will.i.am - these are just some of the acclaimed artists offering tips and advice in this compelling how-to. Delivering countless candid and exclusive first-person insights from interviews with more than one hundred of the most innovative artists, author Paul Edwards examines the dynamics of rap from every region and in every form - mainstream and underground, current...

On this four-decade-long journey from the studios where the first rap records were made to the boardrooms where the big deals were inked, "The Big Payback" tallies the list of who lost and who won along the 40-year road to hip-hop's dominance. The "epic story" (Jeff Chang, author of Can't Stop, Won't Stop) of hip-hop's rise from street culture to global industry-and of the people who worked to make it happen.The Big Payback takes us from the first...

"This sequel to How to Rap breaks down and examines techniques that have not previously been explained--such as triplets, flams, lazy tails, and breaking rhyme patterns. Based on interviews with hip-hop's most innovative artists and groups, including Tech N9ne, Crooked I, Pharcyde, Das EFX, Del the Funky Homosapien, and Big Daddy Kane, this book takes you through the intricacies of rhythm, rhyme, and vocal delivery, delving into the art form in unprecedented...

"Omid needs the right words to connect with his newly met grandfather and distant Iranian heritage, words to tell a special girl what she means to him and to show everyone that he truly belongs in Tucson, Arizona, the only home he's ever known. Neither the school play's Shakespearean English nor his parents' Farsi seems up to the task, and it's only when Omid delves into the rhymes and rhythms of rap music that he starts to find his voice. But even...