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It all starts with how the buyer initially says, "No." Too many sales reps don't...
"The application of the ten key strategies in this book will help every sales professional learn how to deal with the truly difficult and how to avoid creating unnecessary difficulties. It's written with the same wit, humor, and inspiration that have made Anderson's prior books so effective."
—Margaret Callihan, President, Chairman, and CEO, SunTrust Bank, Florida
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Robert W. Bly is a self-made multi-millionaire and brings in six figures of sales annually from marketing and selling his own products, not to mention more than half a million from his freelance writing. He's been a professional copywriter for nearly forty years and has been named America's best copywriter. And now he's drawing back the curtain and revealing hundreds...
Start closing sales like top producers!
Have you ever found yourself at a loss for what to say when the gatekeeper asks you what your call is about? Have your palms ever sweated when the decision maker shuts you down with: "I wouldn't be interested"? Has your heart taken a fast dive into your stomach when, at the start of your presentation, your prospect tells you that they've thought about it and are just going to pass?
If
...Kick your bad habits—and CLOSE MORE SALES!
"I love this book, especially the importance of empathy—care enough about what you are selling to personalize its value to your customer!"
—Jim Farley, VP Global Marketing, Ford Motor Company
"In over 20 years of sales leadership, I had yet to see someone describe self-improvement through the elimination of existing behaviors rather than the creation of
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